About 6 months ago we bought a new car and did what consumers do today; we searched the web, looked at Sunday specials and visited over 5 dealers in a period of a few months, but we did not make a purchase until a friend of ours recommended a dealer and a sales person by name.
The truth is that none of the channels captured our attention or trust and ended up buying from some one that was recommended to us.
Get consumers insights: To the right of this writing you can try an example of how can you ask prospects to give you their wants and needs.
The bottom line: Gain a new loyal customer and an automotive off the lot.
After the sale: Continue with service and satisfaction campaigns, ask for their suggestions, offer a referral fee and see new customers come thru the door.
Track everything: Know what is working in real-time.