More and more people are starting to associate the codes with action, but never assume your customers will know what to do. Make it a point to spell out how to scan the QR code, and help instruct customers on where they can grab scanner apps.
Also, remember that QR codes should provide some kind of value to the scanner. It may be easiest to direct QR code scanners to your website, but that’s likely not the most engaging place to send people.
Instructions